TikTok is introducing a fresh option that allows them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the service disclosed that it now features more than 1 bn content made with AI.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a widespread launch. This shift comes amid a surge in content created by AI, spurred by new video-generation tools.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising channels on a popular video site only show clips produced artificially. A considerable share of this output is classified as low-quality AI content, a label for poor-quality, factory-style content that is typically absurd or bizarre.
Our research shows that a lot of users like content created using AI tools, from digital art to science explainers, and we intend to offer the community the power to increase or decrease of that, depending on their own likes,” said a platform representative.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its service labeled as made with AI. Collectively, more than 100 million videos are added to the app daily, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of AI content they watch by using the content preference feature in the platform and choosing the AI content topic. Further subjects that can already be adjusted under the tool include news, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require content makers to label lifelike AI-made content, and it bans harmful fake videos of public figures or emergencies. Any believable artificial content that is without a tag can be removed under its community policies.
Additionally, the service will now add an “AI-made” watermark to content created with its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This action is intended to deter users from seeking to circumvent the tagging system.
Educational Initiatives
The platform is furthermore introducing a two million dollar educational fund for professionals and organizations to produce educational content about using AI responsibly. This program will benefit non-profit groups specializing in training computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid controversy over plans to lay off numerous content moderators in the United Kingdom. It is set to eliminate 439 jobs in its content moderation division in London, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would still have a role, but AI can safeguard staff by eliminating the most harmful content ahead of it is viewed by humans. The platform announced a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is making a difference process content quickly.”
